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Turbulence, recovery and risk

Ed Bastian bet at the start of the pandemic that focusing on consumer confidence and reinforcing Delta’s brand would pay big rewards.

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Turbulence, recovery and risk — with Delta’s Ed Bastian and Rapid Response’s Bob Safian
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About Ed

  • CEO of Delta Air Lines, leading during the airline industry's most challenging years
  • Delta generated 50% of industry profits in 2022, while flying only 20% of capacity
  • Oversaw Delta's transformation into the world's most awarded airline
  • Implemented bold pandemic-era safety and wellness protocols, avoiding furloughs
  • Pioneered major tech upgrades, including fleet-wide free WiFi and cloud migration

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