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Masters of Scale

Katlin Smith

Founder & CEO

Katlin Smith is the founder and CEO of Simple Mills. She created Simple Mills after cleaning up her own diet and realizing the tremendous power food has to transform how people feel. Founded in 2012, Simple Mills is a leading provider of better-for-you snacks. It has distribution in over 30,000 stores nationwide.

Katlin’s accolades include Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer’s Top Woman in Grocery awards.

Simple Mills now offers dozens of baking mixes, crackers, cookies and snack bars that are free of gluten, grains, soy, corn, GMOs, gums, emulsifiers, and anything artificial.

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The $800M exit that started with a single muffin
Simple Mills’ Katlin Smith
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Simple Mills’ Katlin Smith