Jennifer Sciubba

If you’re in the business of scaling, whether you know it or not, you’re in the business of demographics, says Jennifer Sciubba. In her book 8 Billion and Counting, she talks about demographic trends like fertility, mortality, and migration, and how fast they change — much faster, in fact, than our thinking changes. Understanding this data can help us think faster and avoid assumptions, as we make the investments and decisions that shape the future.