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Burning cash, accepting turbulence

A candid interview from the industry hardest hit by the pandemic: travel. Delta saw seat bookings fall to less than 5% of normal, had 40,000 employees go on unpaid leave, and raised $14 billion in funding, to withstand a cash burn that still stands at $30 million a day. To rebuild traveler trust, Delta CEO Ed Bastian has enacted a slew of new safety standards.

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Burning cash, accepting turbulence — with Delta’s Ed Bastian and Rapid Response’s Bob Safian
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About Ed

  • CEO of Delta Air Lines, leading during the airline industry's most challenging years
  • Delta generated 50% of industry profits in 2022, while flying only 20% of capacity
  • Oversaw Delta's transformation into the world's most awarded airline
  • Implemented bold pandemic-era safety and wellness protocols, avoiding furloughs
  • Pioneered major tech upgrades, including fleet-wide free WiFi and cloud migration

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